Tony Giovinazzo


Describe what “bringing life to communities” means to you

Community extends far beyond that of roads, sidewalks, and houses. It’s where you and others around you have a feeling of fellowship as a result of sharing common interests, enjoyment of your homes and the features around your homes. Community brings a sense of belonging and looking out for those around you. I believe this is something that Activa truly helps foster.


Why did you choose to make Kitchener-Waterloo not just your place of work, but your home?

Not being a KW native, “opportunity” first attracted me to KW, the chance to expand my career in a new role. I guess “opportunity” was the driving force for my decision to stay. Meeting my beautiful wife in KW and raising a family offered us such a depth of possibilities: great amenities, vibrancy, stability, economic resilience, safety, great educational establishments, balance of urban and rural, work-life balance and finally a welcoming community. That’s why I call KW “home”.


What is it about Activa that brings you into work every day?

The opportunity to work with such stellar people and, together, accomplish great things. Always having the sense that I am part of an organization that builds careers and makes individuals feel valuable. Valuable by meeting their life needs and making their home ownership dreams come true, but also contributing to making others’ dreams a reality – from owning/renting a home, to providing local organizations the necessary assistance to enrich the lives of many in our great community/Region.


What does local mean to you?

Activa has flourished due to the vibrancy of this community, and we feel it is incumbent on us to provide to Waterloo Region’s vitality through our support of organizations and business partners which are proud to call Waterloo Region home. We have vested interest in this Region’s success in every facet!


What do you love about this industry?

Our industry materially contributes to the health of individuals and the community at large, by providing a “home”. Home provides not only the physical space but more importantly the emotional space where individuals and families find their solace and enjoyment. We provide one of the essentials of life, which I love. 

Laurie Klassen


What does “bringing life to communities” mean to you? 

It’s providing safe places to live, recreate, raise families, meet with those you love, and give back to the well-being of others. It’s externally focused and community focused; contributing to making our Region a place where everyone feels like they belong.

What makes Waterloo Region such a special place?

All my life I’ve never been able to stay away. There are great strengths in this Region that not all places can claim. It’s large enough to have all conveniences and an amazing culture, from sports to art to music to food, without overwhelming with excessive traffic or long commutes. You get to know your neighbours and they are neighbourly! And speaking of cultures, the willingness of people in the Region to accept individuals from all over the world is inspiring; embracing the diversity and allowing that to make the Region a more vibrant and fascinating place to live. 

What do you think of when you hear the word “community”?

People are connected as they go through this beautiful thing called “life”. I love my neighbourhood – people wave as they drive by, they greet each other while walking, they look out for one another. Community is a connection where we join together to create an environment for all of us to flourish and belong. 

How does it feel to watch a customers’ dream home become a reality?

It’s a humbling feeling – our customers’ homes mean so much to them and it’s an honour to be chosen to accompany them on this journey. We share in their joy of course, but the deep meaning and significance of the experience can’t be missed. We pride ourselves on making sure its one filled with excitement and joyful anticipation!

What is it about Activa that brings you into work every day?

The people, the challenge and the feeling of contribution. I work with great people on the Activa team; it’s a collaborative atmosphere where we are all focused on delivering a quality product and an exceptional service. Activa also contributes to others in the community through partnering and donating to local charitable organizations; being a part of an organization that gives back to those in need feels right. It’s a good life when you leave work daily knowing you’ve contributed to success and making someone’s life better.

Geoff McMurdo

Chief Administrative Officer

Amy Ashton

Vice President, Employee
Corporate Services

Gwyn Rafuse-Smith

Vice President
Financial Services

Peter Armbruster

Vice President
Community Development

Roger Brooks

Vice President
Information Systems and Technology

Jamie Parton

Vice President
Building Development