Back to Career Opportunities

Role Summary

Company: Activa

Job Title: Digital Marketing Supervisor

Job Type: Full-Time, Permanent

Compensation: $65,000-$85,000/yr

Reports To: Marketing Manager

Location: Waterloo, Ontario

Reporting to the Marketing Manager, the Digital Marketing Supervisor is responsible for supporting the growth & development of the Activa brand across digital channels. This role leads the planning, execution & optimization of digital marketing strategies that strengthen brand awareness, enhance customer experience, & support business objectives.

The Digital Marketing Supervisor supervises the Digital Marketing Specialist & works closely with internal teams, external agencies, & marketing partners to deliver integrated campaigns, maintain the organization’s digital platforms, ensuring alignment with Activa’s brand standards & strategic goals.

Key Responsibilities

  • Manage & supervise the work of the Digital Marketing Specialist, providing leadership & coaching to promote achievements & potential realization
  • Manage the development & implementation of digital marketing strategies that: optimize marketing effectiveness,  enhance user experience, & support major brand & product launches
  • Participate in development & production of key marketing collateral
  • Plan, write & update content for all marketing endeavours including website, email campaigns, social media posts, other marketing collateral
  • Manage the brand’s online experience & performance (activa.ca)
  • Manage the brand’s social media platforms
  • Leverage analytics & insight to drive ongoing platform optimizations
  • Develop & maintain quarterly KPI reporting on overall digital performance
  • Collect, analyze & interpret industry research & internal data to support marketing initiatives
  • Assist in the execution of various event strategies & lead the digital promotion of all public-facing events
  • Other duties as assigned within the spirit & the scope of the role.

Requirements

  • Graduated from a business, marketing, communications, digital or relevant post-secondary program
  • 5+ years of progressive digital marketing experience
  • A minimum of 3-5 years people management/supervisory experience required
  • Working knowledge of various software programs including MS Office and WordPress
  • Experience with marketing automation platforms such as Pardot an asset
  • Professional certification in digital, SEO/SEM or analytics an asset

Personal Attributes

  • Strong writing skills
  • Excellent communication skills
  • Demonstrated ability to manage multiple tasks and demands, & meet changing project deadlines, as required
  • Detail-oriented & organized with a commitment to maintaining high-quality work & brand consistency
  • Strong analytical & problem-solving skills
  • Ability to work effectively within a group, as well as independently motivated with minimal supervision
  • High level of enthusiasm and creativity
  • Willingness to learn & upgrade skills & knowledge

This role is open due to an existing vacancy.

Apply Now

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
Drop files here or
Accepted file types: rtf, pdf, doc, docx, Max. file size: 4 MB.
    *Cover letter, resume, other materials
    *Max file size 4Mb
    *Only .rtf, .pdf, .doc & .docx files allowed

    Activa is committed to creating an inclusive environment for all individuals. We support the goals of the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation throughout the recruitment process please contact our Human Resources department.

    If you are self-motivated and are looking for an opportunity to expand your career in a dynamic and enthusiastic environment, you are invited to submit your resume to careers@activa.ca. We appreciate your interest, however only qualified candidates will be contacted. For more information on our company visit www.activa.ca/our-story.